How does Product Genius choose the design?

Out of the box, Product Genius dresses to match your site — then the layout itself is chosen by evidence.

Matched to your brand, verified by a human

At install, the AI reads your site’s styling — colors, type, buttons, borders — and sets the feed to match. Our QA team verifies the match before anything goes live.

Why the feed looks like Pinterest

The staggered layout is called a masonry layout, and it’s not an aesthetic whim: in controlled A/B tests across more than 15 million US shoppers, masonry with Product Genius AI consistently outperforms a uniform grid.

• Each product brick bundles its own videos, reviews and Q&As — chosen per shopper, per moment — so bricks naturally vary in height. A rigid grid can’t hold them.
• The stagger lets the AI read what each shopper lingers on, from scrolls and what stays in frame.
• Visual variety keeps shoppers exploring — a pattern we see across every store on the network.

Want to tune how it looks? See How do I change the design of Product Genius?.